This exclusive hotel is located above the rooftops of the city, directly on Marienplatz. The design reflects the luxurious atmosphere and has been specially tailored to the needs of discerning guests. With private chef service and a unique view, the hotel offers an unrivalled, personalised experience. The focus of the web design is on elegance and exclusivity to emphasise the hotel’s special position in the premium segment.
This project is part of an overarching design concept for three hotels, each of which has been given an independent design under the common umbrella brand. The brand values were developed together with the client in an intensive workshop. On this basis, a unique web design was developed that optimally reflects the identity and specific characteristics of the hotel in Munich. The design combines modern aesthetics with functionality and offers visitors an intuitive and appealing user experience.
This hotel is characterised by its classic elegance and excellent cuisine. The design of the website combines tradition and style, matching the outstanding cuisine and selection of high-quality wines.
The warm, welcoming design is intended to invite guests to enjoy the culinary experiences and first-class service. The user guidance emphasises the long history of the hotel and the attention to detail in all areas.
For this project, I was responsible for the complete design and development of the website and online shop of a renowned confectionery in Munich. In addition to the digital presence, I was also responsible for the marketing, including the creation of social media ads.
I also organised a professional photo shoot and produced an image film to showcase the quality craftsmanship and unique products of the patisserie. The design and marketing measures help to successfully present the brand both online and offline.
The social media ads were specifically developed to appeal to local customers and motivate them to order the patisserie’s high-quality products online. With a clear message and stylish images that emphasise the premium segment of the products, the advertising concept was geared towards a discerning audience.
The ads emphasise the exclusivity of the handmade delicacies and highlight the high quality and tradition of the confectionery.
Personal Project: Website for Practicing SEO, Content Strategy, and Complex WordPress Structures In this personal project, I developed a website to enhance my skills in SEO, content strategy, branding, AI integration, and complex WordPress structures. The site features articles on topics like culture, body, and clothing, specifically targeting young men. The goal was to create a technically optimized platform with engaging content and an effective user experience that seamlessly combines both technical expertise and appealing design.
Website Relaunch for Murrhäuschen Kindergarten
The challenge in relaunching the Murrhäuschen Kindergarten website was to create a design that was both simple and playful, all while working with a limited budget. The final result is a clean, user-friendly website that balances soft colors with playful elements, creating a welcoming atmosphere. Despite the budget constraints, we developed an appealing and functional solution that perfectly meets the kindergarten’s needs.
This start-up offers the opportunity to book in as a home office user in cafés that are normally closed. The challenge was to communicate the innovative concept clearly and comprehensibly and to develop an easy-to-use booking system.
The design of the website is modern and user-friendly, with a clear focus on communicating the added value and functionality of the offer. An intuitive booking process was created to make it easier for users to access cafés and events.
For this hotel chain in India, the challenge was to fulfil the high demands of the client, who wanted a website that stood out from conventional hotel websites. The design was therefore customised to emphasise the brand’s unique identity and provide users with an exceptional, visually appealing experience.
With innovative design elements and an intuitive user experience, the site clearly stands out from the competition and represents the uniqueness of the hotels in their respective environments.